Although the business is in its infancy you cannot say the same about the fuel behind the machine.

Made up of a team of Agri specialists, farmers and marketers, we are committed to delivering safe, non-toxic infection control across a range of environments, and making a real difference through the provision of expert advice and proven, effective hypochlorous acid products and solutions.

null

Colin Lawton

Co-founder and Director

Colin is a co-founding director of the company and brings to it a wealth of management experience. Having a background in environmental management services, along with his rural and agricultural marketing business, he is exceptionally well placed to support the companies development plan.

null

Luke Lancaster

Dairy Management

Luke Lancaster has over 30 years of experience and knowledge in dairy farming and cattle and has milked cows pretty much all of his life. It’s fair to say farming and cows run through his veins. Born and bred on his family farm, Luke has extensive experience in dairy and working with elite show cattle and is leading our dairy flagship campaign to reduce and replace antibiotics and chemicals in farming with our non-toxic total all-natural farm disinfectant.

null

Victoria Lancaster

MARKETING & COMMUNICATIONS

With over 20 years of marketing experience, Victoria is passionate about people, a self-motivated team player with a creative and entrepreneurial nature with proven success in all level business strategy and go-to-market planning and execution.

null

John Gradwell

Co-founder and Director

John has a wealth of senior business and people management skills. With over 40 years of experience in high volume, multi-site retail management, and a passion for supporting the community. He has spent the last few years mentoring, developing, and supporting not-for-profit organisations as a consultant, and continues to share his experience in a voluntary capacity.